Advertisements

Contrary to what many think, it is not hard to create a good ad. There are many great ads that may appear very different on the surface, but ultimately all follow a simple rule: less is more.

In any advertisement, the timeframe you have to make an impression on your audience is limited to seconds. For billboard and print ads, this may be as little as 3-5 seconds; for radio and television, 30 seconds is usually standard. This limited time and space may encourage the notion that the ad or commercial must be full to the brim with information. This is misleading, and merely creates a cluttered, confusing ad that becomes lost among similar amateur efforts. It is far more effective to develop a concise, coherent ad that appeals well to its audience.

A good ad:
 * Connects with its audience
 * Is memorable and easily recalled
 * Provides information quickly and succinctly
 * Doesn’t confuse the viewer or make them hunt for the pertinent information
 * Calls the viewer to action




 * The Fair Go Ad Awards is open to any New Zealand primary or intermediate school.**


 * The Task: Work collaboratively with children in your class, school or further afield to plan, shoot and edit a movie to enter into the Fair Go Ad Awards.**

We want you to sell us a block of cheese - so think about who you are going to use to sell your cheese, and how you are going to do that.
 * CREATIVE BRIEF**
 * Aim**

You must be able to sell us this in 30 seconds. Your ad will be primarily judged on concept, creativity and appeal to the audience. A strong, simple idea will often win over technical brilliance.
 * Key Issues**

1. One 30-second video advertisement on DVD or Mini-DV per school. 2. You will also be judged on your picture & sound quality. We've been concerned about the poor sound quality in the entries coming through to us over the past couple of years - we'll be paying special attention to this so spend some time getting this right 3. A one-page summary outlining how you developed your ad, from idea generation to production. 4. Ads may be in English or Te Reo Maori.
 * The Requirements**

Deadline: 5pm, Friday 30th September 2011 for further information link to the [|Fair Go page].
 * Click the image to link to the 2010 finalists.**